PLACEMAKING THEME #3
activate hope
A shared sense of hope is critical in allowing imagination and possibility to flourish. It speaks to what could be. Without hope, individuals and their communities wither and stagnate. With hope – even in small doses – the borders of what is possible evaporate.
Catalysts for success
OUR CITY ABOUNDS WITH SMALL OPPORTUNITIES TO CELEBRATE GROWTH AND REBIRTH.
Many of the goals our comprehensive plan outlines are long-term. Let’s recognize the progress points along that path to help keep the momentum going. This could look like ribbon-cutting events to cheer on smaller milestones in long-term projects, tree plantings that include music and performance, or cultural celebrations centered around Marshalltown’s murals.
Inspiration Spotlight: Make it memorable. Consider Farmer Derek’s invitation to the Bethel College to perform inside his grain bin and a performance by the St. Paul Marching Band to celebrate a tree planting in a park.
LEVERAGE CURRENT RESIDENTS AS INFLUENCERS.
Fully utilize destination marketing to target those who already live in Marshalltown and amplify their power as trusted attractors to the region. This will expand residents’ sense of community pride in Marshalltown’s rich cultural assets and attract visitors.
MARKET REMARKABLE EXPERIENCES BY STRATEGICALLY PLANNING, COLLECTING DATA, AND CONNECTING ARTISTS TO HOSPITALITY AND TOURISM FUNCTIONS.
Marshalltown can build a tourism program that advances other civic goals.
